Our planet is incredible, its where we live, work, and build our families. Sadly, since the industrial revolution the impact of our human activity has led to dangerous levels of pollution and carbon dioxide in our atmosphere, removal of huge areas of green land and vegetation, loss of biodiversity and the extinction of species that rely on these natural habitats. Our natural resources are depleting, and our oceans are being impacted by waste materials including plastic. 

Earth Day is a celebration; it marks the anniversary of the birth of the model environmental movement in 1970. It is an opportunity for us as individuals and businesses to reflect on the impact we have on our planet and identify how and where we can do better. 

At Think Better Group our mission is to prioritise the use of plant-based materials, reduce and remove plastic from our products, and strive to choose socially and ethically responsible manufacturing partners and create circular solutions.

We continue to work hard as a group so that our customers can be 100% confident that the products they purchase from us are minimising the harm caused to our planet. However, we believe that we can always do better. We are using today to evaluate our brands impact,strive for full transparency and to continually improve. 

Here is our advice on how to choose ‘better’ products to minimise your impact on the planet: 

·        Firstly, buy less, reuse and repurpose what you have. When you buy, buy better, thinka bout where the materials came from originally, who manufactured the item,where it was manufactured and any associated risks. 

 ·        Look at the price. While bargains can be had through purchasing second hand, quality ethical products are normally more expensive. This is because the supply chain is transparent,the workers who made the goods will have been paid reasonably and the materials are likely to use less chemicals, farmed responsibly and be higher quality. 

 ·        Investigate a brand before you buy from them. Be wary of claims that do not have supporting evidence, this could be certification or third-party verification. For example, if a product says it is biodegradable, look for and ask for proof, there are several different certifications depending on product type, google is your friend here. But if there is no certification then it is likely the claimis not true. 

 ·        Look for third party accreditation logos like FSC and PETA. Do not fall for brand designed logos for sustainable action. Although these may be genuine don’t assume, ask them before you buy. 

 ·        Be aware of green washing. Overuse of the terms, green, sustainable, eco, may have been a sign of more responsibly developed products in the past, now they can be used purely for marketing. Question and challenge these claims. All brands should be able toexplain what they mean by these terms if they use them, use common sense and if you aren’t sure, look for an alternative brand who makes a statement with evidence you are happier with. 

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