“I wanted to set up a new surf & lifestyle company that minimised all the waste components the surf industry had become burdened with,” Mitch says. “I wanted to create products that took advantage of renewable-based sources and weren’t reliant on fossil fuel-based inputs, but I also wanted to sell direct to the consumer, ensure the best quality wetsuits and surf hardware could become far more affordable.”

Project Blank went from idea to reality when Mitch was able to source wetsuits made of plant based and limestone, alternative rubber options, as well as complete all the software hard yakka of getting the distribution channels in place for selling direct to consumer, allowing the wholesale and retail markups to drip from the wetsuit’s final cost and flow into the buyer’s savings.

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