At Think Better Group, we believe prevention is better than a cure. Our commitment to eliminating single-use plastics aligns with recent findings that highlight the failures of many recycling schemes. As reported by The Times, Tesco’s soft plastic recycling program resulted in the majority of waste collected being incinerated, which exposes the shortcomings of such initiatives (Environmental Investigation Agency and Everyday Plastic). This issue is widespread, with only 17% of plastic waste being recycled in the UK, according to the same article.

Our products are designed with prevention in mind, aiming to eliminate single-use plastics altogether. As highlighted in our Sustainability Report, we focus on reusable solutions that reduce plastic waste from the start. It’s time to rethink how we address this issue, focusing on prevention and smarter systems rather than relying on flawed recycling initiatives.

#Sustainability #PlasticPollution #PreventionNotCure #ThinkBetter #SingleUsePlastics #CircularEconomy